Los Angeles — a city of many landmarks and icons compete for the consumer’s attention. In the translated city fragment of L.A., the landmarks are arranged by market value; from the local shop of Randy’s Donuts to the international billion dollar company McDonald’s. As the user experiences the city, they consume each temple and reveal the illusions used by each brand in order to lure the consumer in. The consumer must stamp their postcard in order to successfully consume L.A.
The consumer has direct influence on the development of the urban space. When the user begins their transition from temple to temple, the temples begin to instruct the consumer on how to properly consume the city. Consume levels begin to drop if the user does not properly consume the temples sequentially.
As the user ascends the Hollywood hills, they reveal that the urban fabric itself was established from consumerist tendencies. The largest temple regulates the path in which the consumer has traveled throughout the city. The consumer is then free to roam the city.